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Partners' existing channels instead of new accounts, four languages and the EU emblem on every item: how and why I-PLAY communicates the way it does.
A European project that nobody knows about has not fully accomplished its mission. In I-PLAY, we have made concrete decisions about how to tell the story of our work: using channels that already have a community, publishing in four languages and displaying the European Union emblem on every item. Here is why.
The decision: active channels, not new accounts
Many European projects open new social media profiles that fall silent once the funding ends. They start from zero followers and end up as abandoned pages.
In I-PLAY, we have chosen a different path, which we communicated and explained to the European agency that manages the project: disseminating through the channels each partner organisation already has up and running, with their own community, their own language and their own local trust. ABARKA in the Basque Country, Biga Gelişim Spor Kulübü in Türkiye and SEDA in Poland.
We apply the same logic to training: instead of building a new platform that could disappear when the project ends, the I-PLAY courses are hosted on the training platform that ABARKA already maintains, to ensure they remain available in the long term. The project's objectives and indicators do not change; what changes is how we make them sustainable.
The question is not how many accounts we open, but how many people can still find the materials once the project is over.
Common rules for three countries
So that three organisations in three countries tell the same story consistently, we agreed on a few simple rules at the kick-off meeting:
A fixed rhythm: social media posts at least every two months and a newsletter at every major project milestone.
Common hashtags: #IPLAY and #ErasmusPlus on every post.
European visibility: the "Co-funded by the European Union" emblem on every item, and the disclaimer on publications and documents.
An editorial calendar coordinated by SEDA, which is responsible for the project's dissemination, and a shared sheet where each partner logs its dissemination activities.
Each partner in its own language: each organisation disseminates in its own language and through its local networks.
The website: at the heart of everything
The project website, i-play.abarka.org, is the hub for all our communication: information about the project, the partners, the games library, news and access to the training. It is designed in four languages (Spanish, English, Turkish and Polish) and with accessibility criteria in mind, because communicating in an exclusionary way would contradict the very aim of the project.
And on abarka.org, the project section and this blog bring I-PLAY news to ABARKA's community in the Basque Country.
An example: the Biga campaign
September's training of trainers in Biga had its own campaign, prepared in Spanish, English, Turkish and Polish:
an 85 × 200 cm roll-up banner for the training space;
a six-part carousel explaining what the training is, who takes part and what it is for;
a square post, a story and cover images for Facebook and LinkedIn;
copy adapted for each network and each language.
Every item shares the same I-PLAY visual identity (the project's yellow, green and blue) and the European co-funding emblem. The same message, in each country's own voice.
Newsletter and press
The first I-PLAY newsletter was published in summer 2026, after the project had also featured in the newsletter of the international PAL Network. From now on, each milestone (the festivals, the ambassadors' network, the dialogue round tables) will have its own newsletter.
Why it matters
Communicating well is not a question of image. It is how a school in Gipuzkoa, a club in Çanakkale or an association in Kraków discovers that there are 12 documented, adapted and free games they can use tomorrow. It is also how we are accountable: this work is funded with European public money and is given back to citizens in open access.
Help us spread the word
Share this article, follow ABARKA ONGD on its social media channels and use #IPLAY when you post about your own traditional games sessions. Every post helps one more game to be played again.